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Finest-5 Product reads #11
To you, with love, the PM, product at Slack and other reads..
Atomic unit, have you come across the word? If not, Atomic unit is the fundamental unit of a product. Like WhatsApp’s fundamental unit is a message, or it’s a ride for Uber, Atomic units come together to make your product. Similar to how cells come together to make a living organism.
Last week, I saw the highest open rate till now, which is well above the industry average of 15-25%. Happy to see people finding value :) and thanks for keeping me motivated to write more and deliver on time without fail.
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To you, with love, the PM - Customer delight
You must have recognized some movements of customer delight. Maybe it was those witty notifications from Swiggy or an attachment reminder in Google. What’s consistent is they make you smile. However, it’s not a walk in the park and if you can create moments like that, you will rule the product. Continue reading..
Customer delight in constraints of time and resources looks unreasonable.
Exceptional experiences can come from the tiniest of things.
Customer delight goes a long way, but after we solve the core problem
Uncertainty, biases and assumptions coming together to make your life tough? Why not take a step back, go through this article and learn these 6 diagrams to counter any bias you see next time. Continue reading..
PMs need to know which discussion to be part of and where to back off.
Companies view initiatives and experimentation as an optimization for the average instead of a segment.
Leadership involvement in a product should directly relate to risk
Have you found a person who just hates slack? No, right!! Slack is a product that just keeps going, delivering features with a deep understanding of customers. Culture and product love have to be at the center to deliver extraordinary features repeatedly. This interview shows how much. Continue reading..
Beta testing should involve constant refinement and expanding audience
It is important to remember what people are paying for (value generated).
Faster design to prototype is essential to fail fast
Attention economy has been changing everything from seconds of videos to personalized ads. An entire decade has dedicated by companies to get you hooked a little longer. It will be of interest to see how these complex systems align to content economy and become even better at catching attention. Continue reading..
Attention economy companies will increasingly incorporate creator economy
New models emerge where the creator directly monetizes their owned audience
The rise of the creator economy shows that creators are growing both in numbers and power
Well, I can tell you product leads have nightmares about ruining user onboarding. While there are a lot of ways and tools to do onboarding, don’t blindly rely on tools and think through what kind of onboarding does your product need. A look into some of the best onboarding can help what it looks like on the other side. Continue reading..
User onboarding is a highly idiosyncratic function of who the new user is—their motivations and pains—and a product’s ability to satisfy that new user’s desire.
A great user onboarding experience shortens your new users’ time to value, guides them to their aha moment, and gets them to activate faster.
Humans have an inherent completion bias
Product of the week: Sendbird
I was shocked to find out, even big ones like Reddit, Ola, DoorDash use Sendbird. Maybe because it’s an easy to use and amazing tool. If you have experienced chat features on any of the above platforms. Also, if you come across the improvement numbers, they promise you will fall for the product.