Finest-5 Product reads #18
Design psychology, gowning specialization in product and other reads
Hi! Happy Sunday,
Onboarding is a topic I see running hot in the product community. Given there is an approximate 60% drop in the initial sign-up process, everyone wants to cut down the funnel leak before users grasp product value. Bowling alley Framework is one such example I came across recently, where it talks about creating a shortest path to value and bumpers to help leak.
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Design psychology and the neuroscience behind awesome UX
Understanding how users analyze or interpret an UX is an important aspect of design. The psychology basics will help us know what patterns our minds follow while analyzing a UX. And how system 1 thinking is more prevalent in forming these primary opinions. Continue reading..
The brain is lazy as a survival mechanism- pattern recognition and shortcuts mean less energy spent consciously processing the situation.
Decluttering a design is just as important as re-arranging components.
The brain commonly scans for information in an F-pattern (or E-pattern).
The Growing Specialization of Product Management
Rising through a messy way, we can notice how the product stream is getting divided into specializations. We divided PM work on many grounds today, but we will see some structure come slowly with time. Reforge provides a similar structure, and each needs some core skills and some specialization. Continue reading..
Most PMs are unaware of the different product works and which one is most relevant to them for what they are working on
4 types of product work: Feature work, growth work, scaling work, PMF expansion
When a new product area isn’t the same as one a PM has previously encountered, the PM can struggle
Demystifying: Low-code & No-code
There is not enough I can say about the future of no-code. We are in an initial stage of evolution where everyone can create applications to meet their basic needs. The tech remains the expert, but everyone feels empowered to build. Continue reading..
Low-code is like an automatic car, whereas No-code is like a self-driving car.
Goal is to make it easier for people to develop useful apps faster and cheaper.
Sales, marketing, human resources, and finance departments will now be able to create unique internal solutions to address their own challenges.
Why are customers so hard to understand?
Getting feedback is important, and you will never be short of ideas coming in. But what matters the most is you understand whose feedback or pain matters the most. You take time to segment users and focus on creating your ambassadors and not build everything. Continue reading..
Instead of appeasing every customer, find a narrow segment to impress.
Motivation is a two-factor equation: importance of problem x satisfaction with current solutions.
Switching costs are never zero because habits exist.
How to Influence Without Authority
This is the question almost every product manager tries to find an answer to and constantly tries to improve. I believe there are different ways to approach influence, such as through communication and relationships. Here is another approach that makes you think. Continue reading..
Psychologist: Understand the motivations and context of who you’re trying to influence & then working backwards to reach an outcome.
Pitcher: Constantly exploring and trying different ways of framing ideas you want to influence.
Activist: Creating large movements by regularly sharing stories, perspectives and facts.
Product of the week: Glide
Build an app from a Google Sheet in five minutes, for free.
Glide is one of the popular no-code platforms that is changing the landscape for creation of apps and workflows. I have seen people from non-tech backgrounds use the platform to build applications. For example, Kavir created a mind health app.