Finest-5 Product reads #25
Predictions of Produce led, meme 2021 and other read ..
Hi, Happy Wednesday,
As we enter the new year, there are a lot of predictions being made. What we can see is most of them are based on data showing us a clear path. From more emphasis on product qualified leads to experiments in social commerce, 2022 is no doubt an important year for product.
This newsletter summarizes the best reads from 100+ articles I go through every week with the sole purpose of helping you become better at product with minimal effort. Subscribe!!
2021 in memes: the PLG version
2021 has been the year of multiple product problems solved or tried. We saw a lot of beautiful creations like aritable taking the market, while product like clubhouse almost got the market. Continue reading..
Key Takeaways:
Sales teams have a hard time solving the needle-in-a-haystack problem of finding the free users who are primed to convert to paid plans.
Retool came to the rescue of developers around the world playing red light green light against the demands of building internal tools
In 2021, Airtable made databases sexy again. And zoomed to a $11B valuation.
The Future of Product-Led Growth in 2022
Future will hold a lot, and a lot for the product as many can predict. What I believe to be more interesting is the development of communities and leads based on product. Continue reading..
Key Takeaways:
Playing small will be riskier than playing big, as competitors could sustain losses by giving away their tool for free and then monetizing users through a complementary product.
PQLs will finally become more well understood, better defined, operationalized in the sales process.
The point of value is moving earlier and earlier in the customer journey.
Negotiate like a pro: how to say ‘No’ to product feature requests…
Negotiation and saying no are major parts of the product manager’s life. It’s an art most people don’t understand fully and either offend the stakeholder or say yes only to lands with a sub-optimal product. Continue reading..
Key Takeaways:
While saying no, don’t focus on individual positions. Bring it back to higher-level, shared interests.
Don’t miss out on good features by saying ‘No’ before you truly understand the idea
We often declare what we won’t do and forget to state what we will do
Write a welcome email that grabs readers
With a whopping 90% + open rate, welcome email is where you have the maximum attention of your user. Trick is to use this and build adoption fast. Continue reading..
Key Takeaways:
Your entire welcome email should boost the chances of your customer reaching your critical event with minimal friction.
Engaging customers immediately after sign-up fosters better usage habits—habits that translate directly into better retention.
An attention-grabbing subject line is required to differentiate your welcome email from the 3,000 other messages a customer receives in a day
A complete guide to user journey mapping
Understanding users is never enough in UX and product. Out of so many tools now available in the market, mapping journeys are very crucial to see what is happening and what we can do to make a significant change. Continue reading..
Key Takeaways:
Turning first-time users into long-term customers requires an understanding of where your users are coming from and what they want to do
With journey mapping, you can make pivotal tweaks that help users accomplish their goals easier and faster, come back to do it again, and build habits.
Whether you’re brainstorming about new features or trying to get folks excited about recent ones, knowing how users experience your product is essential.
Product of the Week: ConvertKit
The creator marketing platform
Email marketing has been the ultimate source for influencers. An easy way to reach out to your audience and grow it is definitely ConvertKit which includes functionalities like automation and builder. Explore.