Finest-5 Product reads #26
Web 3, Product qualified leads and other reads...
Hi Happy Tuesday,
With Web3 hitting the creators, every week, I see 10 new blogs written around it and if you haven’t read about it; I have you covered today.
This newsletter summarizes the best reads from 100+ articles I go through every week with the sole purpose of helping you become better at product with minimal effort. Subscribe!!
Web3 crash course:
Everyone, even remotely attached to the internet, should know how Web 3 works and the possibilities it opens. Web3 applications either run on blockchains, decentralised networks of many peer-to-peer nodes. Continue reading..
Key Takeaways:
Web3 is the era of ownership. Users have the ability not only to create and consume content but to own their content as well.
What makes a blockchain so powerful are these key properties: Decentralised, Immutable, Open
Ethereum is flexible and allows developers to create decentralised applications
Your guide to PQLs
Product Led growth is the way everyone is going with. Hence, comes the product qualified leads everyone is talking about. This is where the conversion happens. Continue reading..
Key Takeaways:
Data consistently show that PQLs convert at extremely high rates and are far more valuable than MQLs.
Savvy operators carve out at least three buckets of PQLs: Hand-raiser PQLs, Usage-based PQLs, Needs-help PQLs
In-product chat is underutilised, but is extremely effective because communication takes place at the moment the user is stuck.
The critique about personas and how to make them more actionable
Personally, I have tried making persona’s many times, maybe due to project or interview needs. However, I could never justify them to myself. It’s relaxing to know people who share my opinion. Continue reading..
Key Takeaways:
There’s no single, agreed-upon process or template for creating a persona.
How readers interpret personas can vary significantly.
Personas to focus upon are the ones that highlight pain points or motivators.
The good, the bad and the toggle
Toggle, checkbox, radio is something every product manager/designer has used. But do we have a hunch, or do we actually know what to use when? Continue reading..
Key Takeaways:
Do not use toggles in forms. Use checkboxes or radio buttons instead.
Do not use toggles in filters or multiple selections of elements.
Use toggles for settings and changes that have an immediate effect on the UI.
How to skyrocket user retention rates in only 4 steps
Revisiting retention is always a good idea as everyone should worry about making one person stay at the place of trying to acquire one. Continue reading..
Key Takeaways:
If you want to keep your users, you need to give people what they want and expect, not what you think they need.
Once a prospect becomes an active user, it’s time to prove to them your promises are more than words.
Learn what behaviours separate the lifers from those who churn and what features are getting the most attention from long-time users
Product of the week: Pocus
Turn your best users into high-value customers
It is difficult to know exactly which is the best leads you should pick when you discover leads in Product led growth. Lot of users do a lot of things, what matters? Tools like Pocus can help.