Finest-5 Product reads #28
We’re using numbers wrong, Pebble learnings, etc..
Hello,
Today, I start with an apology for being missing for so long. However, this is a side effect of joining an early stage startup. In the past few months, I have been working at a lighting speed to develop a product ecosystem for Voosh, 10-min food delivery. It has been an amazing and tiring journey. As the product MVP is ready, I am back to my love of learning and sharing.
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We’re using numbers wrong
Statics (cold stats) is something most of us use, or at least try to use, to prove a point. Statistics in silo are not enough. Bringing in the relevance of a stat with context, story and emotion can portray an image that matters. Continue reading..
Key Takeaways:
Convert any number to its ratio (i.e., 1 in 5), percentage (i.e., 20%) and inverse (i.e., 80%) forms; look through every angle before deciding
If your product saves people time and money, personalise the savings
To inspire change, scale up the impact
Activation Velocity: Why time-to-value wasn’t enough to measure user onboarding at Shopify
Time-to-value is something I have been obsessed with recently on my product. However, time-to-value may not give the exact picture, as this may not be the single most important factor to have the activation. Continue reading..
Key Takeaways:
Activation Velocity is a curve that illustrates how a cohort of users reaches a key onboarding milestone (Activation) over time.
Time-to-value is the wrong KPI to monitor. It’s incomplete and not indicative of onboarding performance or impact on customers.
The more users who activate within the period of the steepest part of the curve, the more likely that cohort will outperform your baseline.
Success and Failure at Pebble
A startup is a cycle of high and low. In this high and low, it gets difficult sometimes to look at the long-term vision, not getting too excited or too conservative. Continue reading..
Key Takeaways:
Pebble shifted from making something they knew people wanted to making an ill-defined product they hoped people wanted.
Never forget to define and talk about your long-term vision for the future.
Don’t grow OPEX unless your revenue continues to grow.
Designing the perfect button
I, as a PM, love to be creative and effective with my CTAs. Knowing the hierarchy and creating the perfect button is one of the most important things for digital products. Continue reading..
Key Takeaways:
As Google explains, a good button design follows 3 principles. It must be Identifiable, Findable and Clear.
The first and last elements in a sequence are the easiest to memorise.
Text is the primary element that explains the button’s intention. It should be clear, predictable, and simple. Start with a verb to encourage action.
To Start Building a Community, Master These Two Concepts
Communities are the greatest way to get loyal customers. I also believe it is one of the hardest things to build a thriving community with so many factors involved. Continue reading..
Key Takeaways:
The people who interact with your product fall into one of four buckets: Customers/users, Evangelists, Community, Ambassadors.
A member’s first few interactions with the community can have an outsized influence on whether they stick around.
Communities are primarily valuable to businesses for two reasons: real-time user feedback, friendships rooted in an affinity for your product.
Product of the week: FullStory
Craft a more perfect digital experience
I have worked with heat maps and user journeys before; it is so fulfilling. At the place of being lost, you know exactly what a user is doing on the app, where he is confused, existed or frustrated. Fullstory helps with similar and other important data points.