Finest-5 Product reads #4
Your favourite weekly product newsletter bringing the best of the internet
It is fourth edition and a good sign, ‘consistency can prevail’. All I hope from here is to create enough value that you can peek into this newsletter anytime you crave to learn something new in product.
Stripe is the most valuable startup in US and here is an interview of Michael Siliski, Business Lead for Payment Experiences & Platforms. He starts with describing deep-thinking and fast moving product culture and how deep and fast survive together with help of long-form documentation. He shares idea of product shaping with customer first. The discussion passes similar interesting points including multi-decade vision, value of PM and outstanding designs at Stripe. Continue reading..
How to (and How Not to) Onboard New Users to Your Mobile App
Onboarding users is vital and products have tried multiple approaches to make it more rewarding. Raoul Boström, CPO at Onvi, delivers insights on onboarding, through interesting examples of notable products. His observation involves: to get user thinking, get user take action and, personalizing user experience with minimal work. He goes deep into who does these well and who doesn’t. Continue reading..
Wynter is 1 year old: retrospective
Peep Laja shares his incredible story of Ups and downs from launching Copytesting to a successful year at Wynter. Copytesting, an idea that came from his own pain point, he shares how Journey moves from positive initial attention to loss in revenue with time. Subsequently, customer discussions led to establish new gaps in B2B space and team made pivots with new defined process of learn-measure-build. Also added is an impressive take into the rebranding and re-launching efforts. Continue reading..
How to price a product and introduce discounts
With pricing, no one want’s being wrong. If one gets overboard on any side, there is only loss. Mentioning different strategies, the article explains target costing, a competitive market pricing. Also discussed are different aspects to consider while pricing and while discounting a product. Added to story are two excellent techniques, hyperbolic discount and decoy effect to increase price makes it a notable read. Continue reading..
Scaling SEO traffic from 920 to 14,577 Sessions in 6 months: Circuit Case Study Initially, Circuit was growing only with paid acquisition, besides normal content marketing was not working. Grow and convert team shares some insights on what worked to improve SEO score significantly. There were two major challenges: first, low domain rating and second, blogs were on sub-domain. Team solved for pain point SEO and with paid content promotions, keeping a major focus on the process and identifying the red flags, leading to compounding growth. Continue reading..
Product of the week: Smart Canvas by Google
A much to talk product this week is definitely google trying to enhance google docs and compete with Notion. Launched at Google I/O ‘21, the product reminds people more of ‘Wave’ launched 15 years ago by google and then killed. Maybe not for Notion lovers, but it’s big news for google doc users. They now have access to a lot more templates, formats, building blocks and connection to multiple aspect of google workspace in doc. [Video]