Finest-5 Product reads #40
Product stack, infinite scrolling, and other reads..
Thanks to amazing people who connected last week. Happy to get access to a lot of amazing insights coming from you guys. Let’s move on to this week’s release.
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Product stack is simply a collection of tools that allow you to collect, analyse, and act on data that is created by users in your application
The typical modern tech stack is a complex web of integrations and pipelines.
Most companies are not mature enough in their approach towards data, leaving opportunities on the table.
The product stack has many components, and has been evolving quickly over the years, but can be broken down into three key buckets: collection, analysis, action.
Interactions between sales and customers can cause promises of deliverables that might not get prioritised and users lose confidence in the brand
The only people that can make a promise for a product deliverable is the product team that will deliver on this promise.
The product team will make a promise only after understanding what is truly required, and whether that solution provided will be effective for the customer.
Our product team pledges to constantly strive to discover solutions that our customers love, yet work for our business.
Infinite scrolling minimizes interaction cost and increases user engagement, but it isn’t a good fit for every website.
Benefits of Classic Infinite Scrolling: Reducing interruptions, lowering interaction cost, well-suited for mobile devices.
Usability Issues Caused by Infinite Scrolling: Difficulty re-finding content, illusion of completeness, inability to access the end of the page, accessibility problems, increased page load, poor SEO performance.
Variations to classic infinite scrolling: User explicitly presses a Load More or See More button. Another variant breaks down the infinite scroll into pages that serve as valuable landmarks.
Although HBO has a catalogue of content that people love—like Game of Thrones—their app is the worst-rated across both the Apple and Google app stores.
Doherty Threshold states users enjoy experiences with less than a 400ms latency.
Rarely is a distinction made through the absence of evidence suitable for anything that requires an action. Rather, it’s the default for when nothing is of note.
The key is to understand what the user is trying to achieve and then choose a journey type to complement business objective.
Focusing on different metrics is an excellent strategy for the long term. But in order to achieve something super fast, SuperGoals can come in handy.
A SuperGoal is a high stakes, focusing goal for a team. It has a clear and urgent timeframe, an open-ended method of achievement, and a single measure of success that everyone can understand.
When using SuperGoals, nothing else matters: they temporarily transcend all other goals by instilling a sense of urgency that reinforces clarity and inspires creativity.
Since SuperGoals have an open-ended delivery mechanism, the ideas for hitting them can come from anywhere.
Product of the week: UXPin Merge
Solve DesignOps challenges with Merge
An interesting tool to look at, if this works out for a team. The CSS issues of getting pixel perfect design are just gone.
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