Finest-5 Product reads #44
Miro growth, Paddle case, output vs outcome, etc.
Everyone talks about Finding PMF and lays down a plan / framework that will make you succeed. However, let me tell you I have been trying to find PMF for a quite good amount of time now at Voosh. It’s nowhere that simple.
The only thing that keeps one going is that every failure, every interaction, every push back teaches you something new. And as the famous saying goes, ‘what doesn’t kill you, makes you stronger’. Same thought goes for everyone PMing with other business problems, Keep Learning!!
Every week, I summarise the best reads from 100+ articles with the sole purpose of helping you become better at product with minimal effort. Subscribe!!
If you want to keep new users as customers, your product has to work seamlessly from the start, and there’s no better retention mechanism than a stellar product tour
Make sure you’re only highlighting the features users need to experience your product’s core value to keep them truckin’ along to their aha moment.
Respect users’ time by making sure your tour isn’t too long.
Tooltips come in two varieties: action-driven or non-action-driven. Then there are Modals and hotspots in different ways to showcase.
Everyone acknowledges the growth and the successful product Miro has delivered. I am a fan. How can I miss lessons from Miro’s growth Product Manager?
You should have a good proportion of optimization, innovation, and tech in your roadmap. Which should be about 40/40/20 and can change depending on the product growth stage.
A business model should be experimented regularly because the market is changing as well as your users and their behaviour.
And finally, in order to grow, your growth teams have to work as a system. Acquisition, Activation, Retention, and Monetization should be aligned in terms of metrics and drive the same goal.
‘Outcome over output’ trend that has been going round and round in theories. But for practicality, everything goes for a toss.
It’s more likely a combination of different outputs with different coefficients, when working together, may generate that desired outcome.
When you can’t control the outcome, you control what you can, which is the quality and quantity of outputs.
It’s easy to measure, control, instruct, and reward how many holes in what time period you’ve dug. Measuring, controlling, and rewarding outcomes takes a lot more time and consistent effort.
Instead of several vendors for different finance-related use-case, Paddle does it all for you.
With this crucial insight that software businesses only cared about one feature, they threw 90% of their ‘marketplace’ out and focussed on building only one thing right.
With no-BS case studies, Paddle showcases the value it drives for its customers in a super-simple and easily understandable way.
With their ICP etched in their GTM strategy, Paddle has broken down the complicated software buying process into specific use cases, for SaaS companies of all sizes and stages.
The value of Product Marketing comes from its deep understanding of markets, customers and their needs. Then making a unique value proposition that sets apart your product.
ASOS builds credibility because potential customers can see that others have bought their products and are using them.
Poo Pourri uses visuals such as images and videos to illustrate different common scenarios in which their product is used.
Oreo evokes curiosity in their audience by asking: Wonder if we gave an Oreo to you. Where would your imagination go?
Product of the week: Microsoft Designer
Stunning designs in a flash
I came across Microsoft designer, when I was reading a tweet about how Microsoft like to bring competitive products, may it be with MS teams, OneNote, etc. But this is not just an alternative to Canva, it looks like a different ballgame. Though I am not in yet, I have only heard good things.